American ice cream doesn’t necessarily bring to mind only Häagen-Dazs. If you happen to find yourself at 125 East 7th Street between 1st Avenue and Avenue A, in Manhattan, New York, it can also bring to mind brave and innovative ice creams, with a certain attention to the aesthetic side of food.
The shop goes by the name of Big Gay Ice Cream and you can’t miss it. Just look for its colourful logo and start queuing. Sometimes the waiting time is longer than you would like, but, according to customers’ reactions, it’s certainly worth it. The shop also sells products from Melt Bakery, La Newyorkina, Oslo Coffee, Danny Macaroons, Bacon Marmalade, Treats Truck and more.
It all started back in June 2009 with the Big Gay Ice Cream Truck, a “summer experiment” by Douglas Quint and Bryan Petroff. Then it became something more. Combining old-school soft-serve ice cream with visionary toppings (like the popular Salty Pimp – vanilla ice cream, dulce de leche, and chocolate dip, all sprinkled with sea salt), over the years Quint and Petroff have opened a shop, been followed by a lot of fans on Twitter and in their truck on the streets of New York, and created ice creams based on Neil Gaiman’s famous novel (and soon-to-be tv series) American Gods”.
The original truck is currently in the garage, but it will be rolling in the streets again in Spring, iconic and classic as an old-style movie, but with fancy toppings and music played from Quint’s iPhone.